Accredited by the UK CPD Certification Service
Why AWS

Training that pays off on the floor.

Award-winning wine, spirits and hospitality courses that start when you do, fit around your shifts and give you the confidence to sell, serve and get noticed. From your first pour to Wine Educator.

20+years teaching wine, spirits and service
43countries of hands-on industry experience
2LUXlife Hospitality Awards 2026
Todaystart online any time, in English, Spanish or German
60 seconds with Christian

Why AWS, in his words.

The short answer

Six reasons people book with us.

01

Taught by a working educator

Every course is built and taught by Christian Esser, Director of Education, with 20+ years behind the bar, on the floor and in the classroom, and official educator status for Cognac, Armagnac, Rum, Sake, Sherry, Rioja and more.

02

Award-winning, two times over

LUXlife named AWS Best Luxury Beverage Education Provider 2026 and gave us the Hospitality Training Excellence Award 2026 for the Caribbean and USA.

03

Much more than wine

Wine, spirits, rum, Cognac and Armagnac, sake, cheese, cigars, bartending and service. One academy for everything your guests order.

04

Learn your way, start today

Online self-study you can start right now, live online classes, or in person at hotels and venues across the Caribbean and the Americas.

05

Results you can show

Results and your certificate within two weeks of the exam. Every AWS certificate has its own number that employers can check on our Verify page.

06

Built for real hospitality

Hands-on tasting, service and selling skills you use on your next shift, not just theory for an exam. Team courses are built around your own menu and wine list.

Who it is for

For you, and for your team.

For individuals

Stand out and move up

  • Talk about wine and spirits with real confidence
  • Recommend, pair and upsell like a pro
  • A numbered certificate for your CV and LinkedIn
  • Access to the AWS jobs board
  • Study online at your own pace, from today
Find my course
For hotels, restaurants and bars

A team that sells more

  • Training at your venue, live online or self-study
  • Built around your menu, wine list and service style
  • Staff who can explain, recommend and upsell
  • 10% off for groups of five or more
  • Progress you can track, certificates you can verify
Get a team quote
Side by side

AWS vs the traditional route.

AWSTraditional certification
When you startAny day, onlineFixed course dates
Where you learnOnline, live online or at your venueMostly classrooms and exam centres
Your resultsWithin two weeksOften weeks to months
SubjectsWine, spirits, sake, cheese, cigars, bartending, serviceUsually one subject per pathway
FocusHands-on tasting, service and sellingMostly theory for the exam
For teamsBuilt around your menu and venueOne fixed syllabus for everyone
Languages onlineEnglish, Spanish, GermanVaries
Credentials

Taught by an official educator for

  • Cognac (BNIC)
  • Armagnac (BNIA)
  • Rum (WIRSPA)
  • Sake (Sake Sommelier Association)
  • Sherry (Jerez DO)
  • Rioja (DOCa)
  • Barolo (Langhe)
  • Capstone California
  • Academy of Cheese
  • Whisky Ambassador
  • Aroma Academy
Before you book

The questions we hear every week.

Do I need any experience?

No. Our entry courses start from zero, and every level builds on the one before. If you already work in hospitality, the Course Finder can place you higher.

Which course should I start with?

Take the two-minute Course Finder and we will suggest the right level for you, or message us and we will help you choose.

How fast can I start and finish?

Online self-study courses start the moment you enrol and run at your pace. Results and certificates come within two weeks of the exam.

Will employers recognise it?

Hotels, restaurants and bars across the Caribbean and the Americas train their teams with us and post jobs on our board. Every certificate has a number they can check on our Verify page.

Can I study in Spanish or German?

Yes. Our online self-study courses are available in English, Spanish and German.

Can you train my whole team?

Yes, at your venue, live online or as self-study, built around your own menu. Groups of five or more get 10% off.

What if I am nervous about the exam?

Our practice exams let you test yourself as often as you like before the real thing, and they are included for AWS students.

Your next pour starts here.

Find the right course in two minutes, or tell us about your team and we will send a quote within one working day.